I’ve been helping a local non-profit for the past several months and wanted to help them bring in more donations. One of the ways was through products. Their shirts (standard company logos) were doing well as far as sales, however, the upfront payment is high to order bunches at a time. So, through design retailers like Tee-Spring, we decided to make more creative shirts that would appeal to our audience – and hopefully an extended, untouched market – and boost sales.
Below are just two of the designs created so far. These shirt fronts are designed to improve brand awareness while also stating the company’s mission in a creative and fun way that will get customers to donate and become repeat “buyers.”
The below image topped my company’s email marketing campaign to increase awareness for their partner’s upcoming webinar. I created this to fit my company’s current email theme as well as fit the partner company’s (Thycotic) needs. The symbol portion of they Thycotic logo is visible in the background as an asymmetrical pattern.
I also created the graphic (as well as the title) below to promote my company’s newest product line, Teams. The concept was centered around “The Future Qualified Employee” which was geared to appeal to both decision makers as well as current employees wanting to move up the proverbial ladder.
While I do not think this is my strongest work, I am proud to say that this final version (after 3 separate revisions) is what my boss liked. He thought it best represented the company’s product in a way that reached the intended audience.
One woman who is dear to my heart is my sister-in-law, Ashley. Many years ago, her mother received a beautiful Valentine’s day gift that she would forever treasure. Today, this strong woman is in Guatemala teaching youngsters at a Christian school. This post is about and for her. Ashley is one of the women who I admire, not only for her willingness and obedience to follow where the Lord leads her but also for her independence and love for people. She is a servant of the Lord, and though she has weaknesses and fears (like everyone) she trusts in our Father to meet her needs, provide for her, work through her, and teach her.
I wanted to make something special for you, Ashley. As my sister and role-model for servanthood – being a Proverbs 31 woman – here is a picture to depict how I see you – A God fearing woman ready to lead and follow.
Love you sis, and happy birthday! ❤
12 This service that you perform is not only supplying the needs of the Lord’s people but is also overflowing in many expressions of thanks to God.13 Because of the service by which you have proved yourselves, others will praise God for the obedience that accompanies your confession of the gospel of Christ, and for your generosity in sharing with them and with everyone else.14 And in their prayers for you their hearts will go out to you, because of the surpassing grace God has given you.15 Thanks be to God for his indescribable gift! – 2 Cor. 9:12-15
[Right click on either image and click “open image in new tab” to see the full size image.]
Below are some “ads” or promotional graphics that I created for our email and social media campaigns. The first is a quick promo I made for one of our company partners (Varonis). They have a webinar coming up this week but did not send us a graphic, so I created something to visually promote it (within their branding guidelines Of Course!).
The second piece is to promote our company’s product – Micro Certifications! We are giving everyone the opportunity to take all 5 of our end user security exams for free.
Lastly, the third piece is to promote the RSA Conference (USA) currently happening. I used it in a few of our email campaigns last week, so here’s hoping it helped 😉
As you might notice, I have gotten into black and white – it’s clean and easy to work with, and looks pretty darn professional. PLUS, it fits perfectly in with my company’s emerging theme of “cool, educated, sophisticated business hackers”.
As you can see below, I created these graphics to accompany the Saturday blog posts that I do for Cybrary. The series is “This Day in History,” and each week there is a slightly different take on the events covered. If you’d like to read the original posts, click on the images. (I will update this post after the last two articles have been published.)
Update 2 – 1/31/2017: Final display printed and ready for show! Pictures at the bottom.
Cybrary has been invited to several events in 2017, on of which is BSides Nova. In preparation for this event, our team has been deciding on designs for the pop-up banner that will be on display at the upcoming conventions. One design I thought of (to fit the brand) is a dark background – which mirrors the website – and faded gradient triangles that lead to the logo and tagline.
The goal of the banner/display at these conventions is to attract attention quickly among the hundreds of other companies and then get those who are attracted to you to come and learn more. With this theme, we think that our company is stand out while not overdoing the cliche “tech scenario” – i.e. the background being a picture of someone “hacking” on a computer.
More designs will come, as we have not settled on a final theme, but for now, here is one sample that I created for a 10′ x 10′ display.
The design we settled on is below. It incorporates two versions of the company logo to increase brand recognition and includes side text to help promote one of our main product lines.